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Social Media Strategy

"In today's world full of new media and digital communication technologies, companies of all sizes and industries have a huge opportunity to expand the reach of their messages using social media."

Social Media Strategy

The businesses that embrace social media as a platform to achieve business growth are the ones that will win the marketing battle over their competitors and implementing a Social Media Strategy will ensure those businesses are best positioned to leverage the opportunities afforded by social media as well as enabling the setting of measurable goals for their marketing initiatives.

If you are considering implementing a Social Media Strategy for your business, whether you are clear on what you need or daunted by the prospect, WSI has the perfect system to get you started. The WSI Social Media Strategy Kit is now available, which will provide you everything you need to implement a strategy yourself. Alternatively, WSI can support you with your implementation by providing training, consultation and more. 

Call us now on 08452 697941 or
Contact WSI today to purchase a copy of the WSI Social Media Strategy Kit or to discuss how WSI can support you with implemeting your Social Media Strategy. Learn more here.

Why Does Your Company Need a Social Presence?

Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. Below are some other benefits your company will experience by utilising social media:

  • Affordable Marketing - There's no need for a large budget to conduct social media marketing
  • Viral Nature - Users can easily share your messages with their friends with a click of a button
  • Enhances Brand - Through social media you can build and enhance your online reputation
  • Builds Credibility - User generated endorsements are more credibility than traditional advertising
  • Increases Traffic - A well-planned social media strategy will drive more traffic to your website
  • Engages Customers - Connect with your customers and respond to their feedback in real-time

What You Will Learn from the WSI Social Media Strategy Kit

Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. Why? It could be due to limited resources or simply because they do not know where to begin.

To help your company get started with social media, WSI has created this Social Media Strategy Kit, which contains best practices, checklists, templates, tools and resources so your company can:

  • Educate yourself and your staff on social media
  • Ensure social media policies and guidelines are established
  • Ensure your brand is protected and consistent
  • Create a social presence and community
  • Utilize social media in your PR endeavours
  • Measure your social activities
  • Monitor your online brand reputation
  • Establish a digital crisis management strategy for social damage control

It's vital that your company stay up-to-speed with today's evolving digital media technologies. This way, you can monitor what customers are saying about your brand online, but more importantly, leverage these new media tools to create and foster positive conversations around your brand.

Call on 08452 697941 or Contact WSI today to purchase a copy of the WSI Social Media Strategy Kit or to discuss how WSI can support you with your Social Media Strategy implementation.

 

Fast Facts
A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009
In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009
Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009.  – Source eMarketer, Dec 2009
Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009
American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009


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