Keep Your Ads Interesting and Relevant
The "first impression" is crucial. A display ad should draw curiosity, attract the immediate attention of Internet users/website passersby, and encourage them to click on it. Using the right mix of visuals, colors and copy, your ad can stand out among millions of others.
Tips to improve the conversion ratio of your display ads:
- Keep it simple. Multiple messages in a single ad are confusing. One or two main ideas along with a compelling offer will suffice.
- A clear and succinct call-to-action. Your call-to-action should be easy to see, strong and must coincide with your campaign goal. Put your call-to-action on a button. For example, "Click Here", "Buy Now", "Get Started" or "Search Now".
- Improve creative quality. Use videos or interactive ad units to grab attention. Good design should highlight the content in a visually appealing manner.
- Include keywords in your ad. One of the basic (but often overlooked) strategies is to include the keywords assigned to an ad in the title and description. So when someone searches for these keywords, your ad is most likely to show up.
- Avoid broken link(s). Check and re-check all links to make sure your display ads take users where you want them to go. A 404 error page not only creates a poor online user experience, it also damages your brand image.
- Professional designs yield better results. Even if your goal is not branding, your advertising should look sleek, professional and engaging. Get a professional designer rather than doing it yourself.
Online advertising means thinking out-of-the-box - viral marketing can bring great results! Freely downloadable e-books, attractive wall papers, animated banners, free samples and iPhone apps will provide cost-free brand promotion. Customers will spread your message further via their blogs, social networking pages and smart phones.
Part 3: 'Accurately Target Your Prospects' available on 18 April 2011
Comments
Post has no comments.