Find the Right Place to Display Your Ads
An online advertising strategy must ensure that you are accurately targeting prospects. Here are some tips to consider.
- Avoid clutter. Don't advertise on a webpage that already has too many ads. Your message will be lost with so many others competing for audience attention.
- Placement. Specify the placement of the ad on the website. While home pages may get a majority of the traffic, ad placement on subject-specific pages can help hone in on your target.
- Ad exchange. Carefully review "free" online advertising offers. For example a "free" banner ad developer may want reciprocal links or ad placement on low quality websites.
- Accurate links. Ensure that the ad takes the user to the most appropriate page on your website (i.e. the page with relevant information rather than simply the home page).
- Self-serve advertising. An increasing number of ad companies/networks are offering self-service ad choices. Some options are Facebook, AdReady, AdBrite and Add It All.
- Contextual advertising. Some companies/ad networks will place your ads in search results pages and other relevant websites (using a network of partner sites). They typically allow you to bid on a set of keywords, and your ad is displayed until the budget limit is reached. Try Google Adwords, Yahoo! Search Marketing, Microsoft adCenter or Ask.com.
- Product/service search engines. Special product search engines can be used to find specific products or services. Products are usually ranked according to how much the advertiser pays. However, the user can also sort the search results by price. Some popular search engines for this are www.shopzilla.com, www.nextag.com, www.shopping.com and www.tripadvisor.com.
Even though social media has stolen the limelight in recent years, display advertising spending continues to grow. Contact WSI 4 Web Business to manage your display advertising campaign - get leads, get results, get ROI.
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