In 2009, the UK became the first major economy* where advertisers spent more on Internet advertising than on television advertising, with a record £1.75 billion online spend in the first six months of the year compared to a fall to £1.6 billion for TV advertising1. This is according to the bi-annual Internet Advertising Bureau (IAB) Online Adspend Study, conducted in partnership with PricewaterhouseCoopers, which details online advertising spend in the UK.
The report found that the overall online ad spend for the 2009 was £3,541 million, which was up 4.2% (on a like-for-like basis) on the previous year1. Of the main Internet advertising formats, paid search advertising was up 9.5% and was worth £2,148 million, which was 60.7%, of the overall online advertising market1. Display advertising was down 4.4% from the previous and was worth £709.3 million with a market share of 20%1. Classified advertising was down 5.3% and worth £677m which accounted for 19.1% of the market1.
According to a UK Online Advertising report from eMarketer in 2009, marketers will continue to shift advertising resources from traditional channels to the Internet. It also projects that the rebound in the economy will have a higher impact on increasing momentum and that the London Olympics will increase activity in 2012, bringing the percentage of spending growth into double digits2.
To find out more about Internet advertising and general Internet marketing strategies visit our home page.
*Note: first major economy, Denmark was the first country where Internet ad spend has overtaken TV spend.
Sources:
1. IAB Online Adspend Study for 2009
2. WSI Internet Marketing Trend Report 2010
Comments
Post has no comments.